Information about Get Up
Get Up was introduced on the 21st of October where campaign spokesperson Scott Hamilton appeared on TODAY. The website,www.WeGetUp.com, had officially launched earlier of that week along with a multichannel paid media campaign. The website,www.WeGetUp.com, includes films that are created by a British film director. These films feature U.S. Figure skating Members, as well as include interviews with Team USA skaters; inspirational Get Up stories and a celebration of organizations that make a positive impact in their communities.
Figure Skating programming will feature a 60-second TV commercial throughout the coming season and will officially make its network premiere Saturday. On Saturday live coverage from NBC will show Skate America (4:30 p.m. ET) from Sears Centre Arena in Hoffman Estates, Illinois.
Equally important is to make sure to follow the social media campaign which will be featuring several U.S. Figure Skating members. They will be featured on Instagram, Facebook, Snapchat and Twitter, via a variety of different ways.
Purpose of the Get Up campaign
U.S. Figure Skating’s goal is to create a movement that people can relate to, get involved in, and stand behind.
Furthermore, chief marketing officer, Ramsey Baker, was quoted saying, “The Get Up campaign is about being fearless in the face of falling, we hope to inspire those who join our movement to take on life’s challenges with renewed vigor, whether they are a figure skater, football player, student, parent or professional. We all fall, it’s how we get up that matters.”
Next, this campaign encourages people to share their Get Up moments, whether they participate in the sport or not, in the form of pictures, videos or posts tagged #GetUp.
In addition, the underlying principle of the campaign is to clearly position the strength, resilience and determination it takes to be a figure skater and ultimately grow membership and viewership for the sport.
Additionally, components of the campaign will be rolled out over the next 18 months with the campaign running through the end of the 2017-18 figure skating season that will be highlighted by the 2018 Olympic Games.